MMI RAK is a retail business that operates a click‑and‑collect platform focused on selling alcoholic and non‑alcoholic beverages, including wine, spirits, beer, and related products. The platform allows customers to browse a wide selection of products online, place orders, and collect them from designated locations, emphasizing convenience and accessibility within a regulated market. Its offering includes both individual items and bundled products, targeting consumers looking for personal consumption or gifting options, while maintaining compliance with legal age requirements for alcohol purchases. The business model centers on retail sales supported by an online interface, with product availability, ordering, and customer interaction handled digitally and fulfillment completed through physical pickup points, positioning it as a product-driven retail operation with an ecommerce component.